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Pricing 2.0 webinar

November 25th, 2008
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How can you avoid the traps, face the new competitors & harness the power of 2.0?

How do you…

  • Manage ‘Value Propositions’, Pricing & Targeting to optimize volume and profits on Web 2.0 and new channels?
  • Optimize Client interaction and experience on web and mobile channels?
  • Manage your brand and value perception in the 2.0 era?

Prepare yourself for effective Pricing in the 2.0 era by attending this free webinar.

What You Will Cover Learn more about the new approaches to Value Based Pricing in the Web 2.0 era: One to One & Microsegmented Value Propositions & Pricing

  • Context-based approaches
  • Versioning
  • Bundling, Targeting & Fencing
  • Auctioning
  • Willingness to Pay testing & Roll out
  • Option Pricing

Also find out some of the risks and challenges that these strategies entail, and how you overcome them.

  Read more…

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